Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

The Maark Secret for Telling a Great Marketing Story

Marketing needs a story with some structure, and we're not talking a messaging house.
Words by Jason Ocker, Executive Director of Creative Strategy
Jun 25th, 2020

About the Author

  • Jason Ocker
    Executive Director of Creative Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
Next Up in Business

“lol, wtf was that”: The Myth of Brand Voice

No brand has a unique voice, but there are better things to do with your organization’s copy than contriving a tone anyway.
Words by Jason Ocker, Executive Director of Creative Strategy