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Maark Insights

Articles on creativity, technology, business, and agency life from the perspectives of those who navigate the exciting complexity of the digital world every single day.
LATEST ARTICLE
Leading Through Disruption: Weathering a Storm
Leaders often hesitate to confront crises. But you can’t weather a storm by waiting in your cabin. It requires intense focus on one outcome.
by Michael Colombo
Latest Insights
Strategy
Should You Name It? Brand Juggling for Fun and Profit.
In marketing, names aren’t just names. Names are brands. And brands need commitment and resources behind them to be successful.
Design
It Takes a (Design-Led) Village
Design creates incredible value when allowed to lead, but is it possible for design to have too much sway?
Advertising
PRAM Organization Aims to Guide the New Privacy-First Digital Ad Landscape
The Partnership for Responsible Addressable Media is made up of advertising groups, tech platforms, and advertisers. But what will it do?

Strategy
Strategy
Should You Name It? Brand Juggling for Fun and Profit.
In marketing, names aren’t just names. Names are brands. And brands need commitment and resources behind them to be successful.
Strategy
Six Things Any Marketer Can Learn from Sports Marketing
The worst team in any given professional league is still marketing better than most companies are.
Strategy
Content Marketing is...People
Marketers should encourage individual ownership and belief in the ideas an organization put out into the market.

Design
Design
It Takes a (Design-Led) Village
Design creates incredible value when allowed to lead, but is it possible for design to have too much sway?
Design
7 Principles for Great UI Animations
Animation in a UI is a great way to give the user feedback about the product experience...if done right.
Design
4 Things I Didn’t Expect When I Transitioned from Print Design to Digital Design
M. Saito describes the newfound joys and challenges of digitizing her profession.

Technology
Technology
Where Does the Customer Data Go? A Look at CRMs, CDPs, and DMPs
What’s the difference between Customer Relationship Management systems, Customer Data Platforms, and Data Management Platforms?
Technology
It Takes a Village: Going Enterprise with WordPress
WordPress fills a critical hole in the enterprise CMS landscape, if combined with the appropriate plugins and hosting platform.
Technology
GraphQL: Just a Hipster Tech or the Future of API Access?
Ten essentials you need to know to understand what GraphQL is and how substantially different it is from REST APIs.

Advertising
Advertising
PRAM Organization Aims to Guide the New Privacy-First Digital Ad Landscape
The Partnership for Responsible Addressable Media is made up of advertising groups, tech platforms, and advertisers. But what will it do?
Advertising
What’s in a Name? Your Entire Brand
Alexandra Watkins’ book, "Hello, My Name Is Awesome" turns the highly subjective task of naming a brand into a more objective exercise.
Advertising
First-Party Data is More Valuable Anyway
Third-party cookies are disappearing, but marketers could always do far more and far better things with their own data.

Trends
Trends
Third-Party Cookies are Dying, But Personalization Is Alive and Kicking
With third-party cookies ending and customer privacy concerns ascending, what happens to the promises of personalization for marketing?
Trends
Circling the Pack but Keeping it Open
We offer some transparency around what's happening here at Maark during this time of unprecedented disruption.
Trends
On Twitter, the Good Guys Are Also the Bad Guys
Twitter is turning us all into disciplinarians, preachers, and politicians instead of communicating in good faith.

Agency on Record Kicker Image
Candid conversations on creativity and technology in a commercial world. A weekly podcast from the agency's Boston headquarters.
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