Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

Why Rebrand?

Why rebrand? Is there ever a good reason? Strategically, rebrands are a minefield. There's so much that can go wrong. In a world painted...
Words by Michael Colombo, Partner, Managing Director
Mar 1st, 2019
Next Up in Business

The Digital CIO: Mastering the Nuance of Digital Delivery

For CIOs, the ask from the business is to turn a C130 Hercules into a fighter jet…while it’s in the air. It sounds like magic.
Words by Michael Colombo, Partner, Managing Director