Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders


Why Rebrand?

Why rebrand? Is there ever a good reason? Strategically, rebrands are a minefield. There's so much that can go wrong. In a world painted...
Words by Michael Colombo, Partner, Managing Director
Mar 1st, 2019

About the Author

  • Michael Colombo
    Partner, Managing Director
    Mike is the founder of Maark and has served as the agency’s strategic, creative and technology lead in programs ranging from complete digital transformation of Fortune 500 clients, end-to-end relaunch of category-leading brands, and strategy, design and development of new digital products.
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For CIOs, the ask from the business is to turn a C130 Hercules into a fighter jet…while it’s in the air. It sounds like magic.
Words by Michael Colombo, Partner, Managing Director