Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Design & UX

Why Motion Matters in a User Interface

Brands need both personality and direction in their UIs, and motion graphics can achieve both.
Words by Rodolfo Pauletto, Motion Designer
Sep 1st, 2022

About the Author

  • Rodolfo Pauletto
    Motion Designer
    Rodolfo is an art director who can also get things in motion. At Maark, he combines design and animation skills to make UI elements that enhance a product's interactivity and a user's experience.
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Words by Kelli Mijares, Lead Design Researcher