Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders
Last year, Maark CEO Mike Colombo was interviewed at WPEngine's Summit/2020 to discuss using WordPress in the enterprise, which we've talked about here on WFTW before. The main takeaway? It's not about the technology solution, whether that's WordPress or some of the expensive enterprise CMS platforms. It's about the business needs. And sometimes those business needs...need WordPress. And the way to determine those business needs in this case is to start with the digital experience you want to deliver and work back to the technology.
Watch the full interview or read the transcript here.