PRAM Organization Aims to Guide the New Privacy-First Digital Ad Landscape
The Partnership for Responsible Addressable Media is made up of advertising groups, tech platforms, and advertisers. But what will it do?
What’s in a Name? Your Entire Brand
Alexandra Watkins’ book, "Hello, My Name Is Awesome" turns the highly subjective task of naming a brand into a more objective exercise.
First-Party Data is More Valuable Anyway
Third-party cookies are disappearing, but marketers could always do far more and far better things with their own data.
AI vs. Human Copywriters
The downside to our new robot writers isn’t job loss or learning that creativity isn’t creative. It’s the horrible things it says about us.
Twitch Plays Hard to Get with Advertisers
For three days in May, tens of thousands of people crowdsourced the control of a giant, animatronic squid. Eight independently-controlled...
Social Media – the Window into your B2B Brand’s Soul
I have spent years of my career leading B2B technology reviews on behalf of Fortune 100 clients. I have used many tools and strategies to...
Search Marketing – B2B’s Most Personal Medium
The term “clickbait” has negative connotation because it implies that the payoff – whether that is a product, information, or an...
Be a Better George Lucas: How to Continually Adapt your B2B Marketing Story to Your Audience
You did it. You have a well-defined strategy. And you built a tightly developed and vetted story around it. You’re already ahead of most...
Manulife | John Hancock
Agency On Record Podcast
A weekly conversation on creativity and technology in a commercial world with Maark CEO, Michael Colombo and Jason Ocker
© 2020 Maark, LLC. All rights reserved.