GTP-3 has a byline in The Guardian and that’s great news for creative writing.

Marketers should encourage individual ownership and belief in the ideas an organization put out into the market.

No brand has a unique voice, but there are better things to do with your organization’s copy than contriving a tone anyway.

The written word is an organization’s most constant touchpoint with its customer. So why is so much of it bad and how do you fix that?

When you're writing about complex topics from a limited vocabulary for a suspicious audience, you have to be prepared.