Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

The Only Tagline Tip You Need: The Tagline Isn’t the Point

Taglines are almost never great. But they can be meaningful if you focus on the story behind them.
Words by Jason Ocker, VP of Marketing & Strategy
May 21st, 2020

About the Author

  • Jason Ocker
    VP of Marketing & Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
Next Up in Business

A Reckoning Amidst the Chaos, Part 3: Agile with Accountability

We need to reevaluate how we build teams and how we deliver within entrenched agile processes that output mediocrity.
Words by Michael Colombo, Partner, Managing Director