Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

The Only Tagline Tip You Need: The Tagline Isn’t the Point

Taglines are almost never great. But they can be meaningful if you focus on the story behind them.
Words by Jason Ocker, Executive Director of Creative Strategy
May 21st, 2020

About the Author

  • Jason Ocker
    Executive Director of Creative Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
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