Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders


How To Make People Love Your Software Better Than Anyone Else’s

Software is too often made for mythical power users when the real users are jumping around an ecosystem of many, many software experiences.
Words by Jason Ocker, VP of Marketing & Strategy
Nov 4th, 2020

About the Author

  • Jason Ocker
    VP of Marketing & Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of almost a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
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