Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders


Search Marketing – B2B’s Most Personal Medium

The term “clickbait” has negative connotation because it implies that the payoff – whether that is a product, information, or an...
Words by Michael Dowd, Executive Director of Digital Strategy
May 5th, 2017

About the Author

  • Michael Dowd
    Executive Director of Digital Strategy
    Michael Dowd is the Executive Director of Digital Strategy at Maark, where he coordinates new product development and execution for our clients. Mike brings with him eleven years of experience in agency-side digital marketing, during which he provided guidance on marketing technologies, platforms, and strategies for more than a dozen Fortune 100 companies across the B2B, retail, and automotive industries.