Jason Ocker, the Executive Director of Creative Strategy here at Maark, has a new article in Marketing Land on the four steps to disciplining your story for the market, which is a vital part of making an organization’s digital transformation efforts successful. From the article:
A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer touchpoints. And all those experiences need content constantly. The good news (besides the data that comes from such a continuum) is that you have a lot of opportunities to bolster your story. However, with the increase in velocity of both content and consumption, it gets cacophonous out there. And the best shot to get your message heard and understood in all the racket is to keep your story focused, clear, and consistent. To arrive at that kind of story, you need to define, create, and protect your story.
Read the full article here.