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Tech

Google Throws Down Against User-Level Replacement for Third-Party Cookies

Google offers an emphatic "no" to alternate personal identifiers after it phases out support for third-party cookies.
Words by Barry Levine, Writer
Mar 8th, 2021

About the Author

  • Barry Levine
    Writer
    Barry Levine writes about marketing tech, ad tech and related topics. He has covered this space as a staff Senior Reporter for Marketing Land, MarTech Today and Search Engine Land, as a staff Senior Writer for VentureBeat, and as a reporter for Marketing Dive, ClickZ, RampUp, CMSWire and NewsFactor. You can find him at LinkedIn, and on Twitter at @BarryLevine.
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