Insight

A Reckoning Amidst the Chaos, Part 2: Double-Down on Digital

by Maark
Date
May 11, 2020

In Part 2 of A Reckoning Amidst the Chaos on Velocitize, Maark CEO Michael Colombo explores what "being digital" is and what it isn't and how today's state of affairs has made that difference stark. He also talks about Lego bricks.

The present crisis has made the lessons of a company like Lego abundantly clear. Digital transformation is not about a better website or a new back office platform, although it likely includes both. For most companies, it’s not just a matter of maintaining relevance. Digital is not a tacked-on feature to a legacy business. What we’ve learned instead is that providing content, goods, and services in the context of a homogeneous digital experience is the raison d’être of the entire business model. Without this, a business—any business—has no future.

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