Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders


Content Marketing is...People

Marketers should encourage individual ownership and belief in the ideas an organization put out into the market.
Words by Jason Ocker, VP of Marketing & Strategy
Jul 13th, 2020

About the Author

  • Jason Ocker
    VP of Marketing & Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of almost a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
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What’s in a Name? Your Entire Brand

Alexandra Watkins’ book, "Hello, My Name Is Awesome" turns the highly subjective task of naming a brand into a more objective exercise.
Words by Jason Ocker, VP of Marketing & Strategy