Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

“lol, wtf was that”: The Myth of Brand Voice

No brand has a unique voice, but there are better things to do with your organization’s copy than contriving a tone anyway.
Words by Jason Ocker, Executive Director of Creative Strategy
Jun 16th, 2020

About the Author

  • Jason Ocker
    Executive Director of Creative Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
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