Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

What’s in a Name? Your Entire Brand

Alexandra Watkins’ book, "Hello, My Name Is Awesome" turns the highly subjective task of naming a brand into a more objective exercise.
Words by Jason Ocker, Executive Director of Creative Strategy
Jul 6th, 2020

About the Author

  • Jason Ocker
    Executive Director of Creative Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
Next Up in Business

First-Party Data is More Valuable Anyway

Third-party cookies are disappearing, but marketers could always do far more and far better things with their own data.
Words by Barry Levine, Writer