Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders


What’s in a Name? Your Entire Brand

Alexandra Watkins’ book, "Hello, My Name Is Awesome" turns the highly subjective task of naming a brand into a more objective exercise.
Words by Jason Ocker, VP of Strategy
Jul 6th, 2020
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First-Party Data is More Valuable Anyway

Third-party cookies are disappearing, but marketers could always do far more and far better things with their own data.
Words by Barry Levine, Writer