Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

Should You Name It? Brand Juggling for Fun and Profit

In marketing, names aren’t just names. Names are brands. And brands need commitment and resources to be successful.
Words by Jason Ocker, Executive Director of Creative Strategy
Sep 14th, 2020

About the Author

  • Jason Ocker
    Executive Director of Creative Strategy
    Jason writes. Tells stories. Develops strategies. He oversees a wide range of creative and technical projects. He’s also an award-winning author of half a dozen books and has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, and TIME.
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Words by Jason Ocker, Executive Director of Creative Strategy