Maark

Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Michael DowdExecutive Director of Digital Strategy

Michael Dowd is the Executive Director of Digital Strategy at Maark, where he coordinates new product development and execution for our clients. Mike brings with him eleven years of experience in agency-side digital marketing, during which he provided guidance on marketing technologies, platforms, and strategies for more than a dozen Fortune 100 companies across the B2B, retail, and automotive industries.

AI and Marketing: Artificial Claims of Intelligence

Artificial Intelligence is difficult to define and even more difficult to build. You'd never know it from reading the news, though....

5 Questions to Ask Your Marketing Agencies at Pitch Time

You've narrowed down your RFP respondents to a few finalists. They’re flying in from around the country for their chance to give you...

Virtual Reality Has Arrived (Expectations are Still Somewhere Else Entirely)

It’s 2018, and there are hundreds of millions of people in the US who still aren’t using virtual reality (VR) every day. What happened,...

Twitch Plays Hard to Get with Advertisers

For three days in May, tens of thousands of people crowdsourced the control of a giant, animatronic squid. Eight independently-controlled...

Social Media – the Window into your B2B Brand’s Soul

I have spent years of my career leading B2B technology reviews on behalf of Fortune 100 clients. I have used many tools and strategies to...

Search Marketing – B2B’s Most Personal Medium

The term “clickbait” has negative connotation because it implies that the payoff – whether that is a product, information, or an...