Insights at the intersection of digital business, technology, and customer experience from Maark agency leaders

Business

First-Party Data is More Valuable Anyway

Third-party cookies are disappearing, but marketers could always do far more and far better things with their own data.
Words by Barry Levine, Writer
Jul 1st, 2020

About the Author

  • Barry Levine
    Writer
    Barry Levine writes about marketing tech, ad tech and related topics. He has covered this space as a staff Senior Reporter for Marketing Land, MarTech Today and Search Engine Land, as a staff Senior Writer for VentureBeat, and as a reporter for Marketing Dive, ClickZ, RampUp, CMSWire and NewsFactor. You can find him at LinkedIn, and on Twitter at @BarryLevine.
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