Navigating the Digital-First Frontier in Financial Services

Making a Difference with Data

Committed to providing industry-leading insight into each of their financial products, John Hancock Investments first needed to address the challenge of integrating and distributing in-depth product data easily across the enterprise. As the industry shifts toward more transparent products and investment vehicles, data has become the critical factor in investment justification from large institutions all the way down to the individual investor.

We partnered with John Hancock Investments marketing, product, IT, and compliance organizations to surface in-depth product data and associated risk and fee disclosures and collect them in a single system for distribution across print and digital channels throughout the enterprise. We call this system Maestro.

Launching an Industry-Leading Showcase

Data is the foundation, but it's the interface that's the brand. We worked with John Hancock Investments to bring the data and their industry-leading thought leadership content to financial advisers in a new cutting edge website, built on the Adobe Experience Manager platform.

Integrating the Systems Behind the Experience

Delivering a world class experience on the front end often means integrating state-of-the art infrastructure on the back end. A complete overhaul and integration of new back end technologies, including CMS, DAM, CRM, SSO, eCommerce, marketing automation, and analytics systems were required to really transform the sales and marketing operations.

Driving Engagement through Digital Channels

Relevancy in digital goes beyond a great website. You need to be where your audience is looking at the time they are making decisions. As part of its media strategy, John Hancock Investments focused heavily on digital channels that provide deep insight into the performance of their content and the intent of their audience.