A brand is not a veneer. It’s the entire experience a customer has with a company, extending from product to marketing and everywhere in between. Today, creating and expanding your brand takes a hardcore set of business, creative, and technical skills.
Brands are extremely active things. Customers use brands. They touch them. They interact with them. Most of what your customers believe about your brand comes through the interfaces of your experiences.
To create personas and map touchpoints, we start with the question, “How will the customer use this brand throughout the relationship?” We want to uncover every interaction point and all contexts, from the device to the application to the marketing media. Armed with that information, we can create a comprehensive picture of your brand users to inform both marketing initiatives and product development.
Your brand experience is your customer experience. In today’s complex digital landscape, creating a modern, competitive brand experience goes far beyond logos and color palettes. Brands need to be 100% digital. That means every element adaptable to every context. That means high-fidelity. That means incorporating everything from an illustration style to interface components to product name hierarchies. And it needs to do all of that while telling a compelling, consistent story.
We want to help you create a strong, flexible brand identity that will galvanize your employees and impress your customers.
A brand is only as effective and as practical as the system behind it. Brands need math as much as they need art. Math that makes it efficiently repeatable regardless of who is in charge of applying the brand. Math that makes it coherent and flexible across contexts, regardless of where that brand appears.
We design comprehensive systems that keep your brand from breaking at any customer touchpoint - in print, digital, and in your product itself.
Marketing Transformation from Brand to Back-End
We helped Netcracker find a new voice and project a new image while engaging the telecom industry in a conversation focused forward - on real pragmatic change.